You've got product-market fit. But not systematized growth.
Deploy a structured operating system that aligns your people, processes, and purpose - so you can scale better.
The pace is up, but alignment isn’t. Teams are pushing without a clear roadmap, and cracks are showing. With CEO System you'll transform your team into a self-managing machine with a proven framework for clarity, ownership, and execution.
The Problem - Valley of Death
If you’re here, you’ve already hit PMF and made it past the first Valley of Death. Congratulations! 96% of companies don’t get here.
The most dangerous transition now is going from less than 10 team members, to more than 20. The team is working hard but communication is breaking down, execution is messy and growth is stalling.
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<$1M
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Valley of Death
(First)
Valley of Death
(Second)
Revenue
Valley of Death
(Third)
Time
The playbook that got you here won’t get you to where you want to go.
You need a robust collaboration and operating system to cross the second and third valleys of death.
INTRODUCING
CEO System
A high-leverage engagement where I embed into your company one day a week to implement the Linchpin Team Method™. Think of it as fractional executive support meets real implementation.
Features:
1 Day/week of full fractional work
Internal meeting facilitation (Leadership, 1:1s, etc.)
Custom-built systems tailored to your business and your goals
Coaching for you and your team
2 hours additional per week of async support
Outcomes:
Aligned team executing on the right things
Clear goals and accountability across every department
A culture of feedback, clarity, and ownership
Your calendar clears, you’re back to CEO, not Chief Firefighter
Your team grows with the company, not out of it
Three Months. One-Time Cost. Significant Improvements.
The Linchpin Team Method™
A proven and structured operating system that aligns your people, processes, and purpose so your team executes with clarity, speed, and accountability as you scale. Get the right people, in the right seats, working on the right things.
The 3 Pillars of Scale
Process
How do you operate and communicate to drive consistent execution?
Purpose
What are you building and how does the team stay connected to it?
Teams are busy but disconnected from the bigger picture. Priorities shift constantly.
Everyone is aligned on what matters, but progress is chaotic. Death by meetings.
People
Who is on your team and how are they set up to succeed?
Linchpin
Team
Method™
Systems are running, goals are clear, but you’re still in the weeds fixing what your team should own.
Examples of the tools and systems we will build in each pillar:
People
Dynamic Org Chart
The Alliance Document
Accountability Chart
People Management
Process
Meeting Cadence
Weekly Scorecards
Agreements Tracker
Monthly Finance Check
Purpose
Company Vision
Core Values
Department OKRs
Quarterly Offsites
CEO System is a perfect fit if:
You’re scaling from under 10 to 20 or more people
Communication and productivity has started to break down or is broken
You don’t have a full time COO, or your COO hasn’t built a system like this before
Coaching and advisory isn’t enough, you need real implementation
You don’t have a real operating system in place or the current is not working
You want to build a strong culture and a high performing team
You keep having people issues and can’t seem to get it right
FAQs
How long will this take? We’ll start by identifying the most critical elements of the Linchpin Team Method™ for your business and implement those first. You can expect to see meaningful improvements in your operating system within the first 3 months, which is the initial commitment for the CEO System program. After that, we move to a month-to-month model to continue layering in the remaining components. The total length of engagement varies by company, but most clients work with me in this capacity for 6 to 12 months.
How is this different from coaching? In short, CEO Coaching is included in the CEO System, but the reverse is not true. Coaching is a 1:1 relationship focused on you as a leader. CEO System goes further. I work directly with your team, lead implementation, and take ownership of installing the Linchpin Team Methodâ„¢. This is also different from traditional fractional COO support, which tends to be more reactive and ad hoc. This is structured, strategic, and execution-focused.
Can we work on a custom project? Yes, I occasionally take on custom consulting engagements. This could be à la carte support for a specific part of the Linchpin Team Method™, such as Redefining Core Values or it could be a fully tailored project based on your company’s needs. I also have a strong interest and experience in building profitable businesses. Profit is the 4th bonus component of the Linchpin Team Method™. If you have something specific in mind, feel free to reach out. If it’s a fit, I’ll review your goals and put together a custom proposal for you.
How much will this cost? CEO System includes real implementation and fractional executive support. It’s a hands-on engagement, so you can expect it to be 3 to 5 times the cost of my CEO Coaching Program. This is also a one-time investment. The goal is to fully implement the Linchpin Team Method™ so your company can run on a scalable operating system for the long term.