_JPG.jpg)
About Lulu Liang
Lulu is a CEO coach for founders and operators, blending thoughtful coaching with real-world practical advice from someone who’s been in the seat. She currently works with a small group of clients through Linchpin’s CEO System and CEO One Day offering and is an active investor. As a two-time CEO and Forbes 30 Under 30 honoree in Retail & eCommerce, she has a proven track record in building and scaling successful companies. She’s an experienced and authentic partner to help you scale yourself as you scale your company.
Most recently, Lulu served as CEO of Girlboss, a venture-backed media company with a community of over 2.5 million ambitious women. Under her leadership, the company went from a significant monthly burn to profitability, doubled its revenue, and secured major brand partnerships with companies like Notion, Coinbase, and Xero. Lulu was brought in by private equity firm Tiny to lead Girlboss, and in 2022, it was recognized as Tiny’s best-performing investment, and the only one of 40 portfolio companies led by a female CEO.
Prior to Girlboss, Lulu was the CEO of Luxy Hair, a direct-to-consumer hair extensions brand with customers in over 165 countries. Under her leadership, the company grew 6x in both revenue and EBITDA. Passionate about People and Process, Lulu helped shape a culture that earned Luxy recognition as one of the Top 50 Best Workplaces in Canada. Her strategic leadership led to two successful exits, including a 9-figure valuation for Luxy in a transaction with L Catterton in 2021.
Featured On:
linch·pin /ˈlɪntʃˌpɪn/ noun
A person or thing vital to an enterprise or organization.
A Linchpin is someone who is indispensable. They take initiative, own outcomes, sense and solve problems without waiting for a playbook. They bring emotional intelligence, creativity, and leadership to the table and they ship. Linchpins don’t just do the work. They make it rain.
About Linchpin
Linchpin is the personal holding company of Lulu Liang, created to house everything she builds, supports, and invests in.
The name reflects the belief that great businesses are powered by great people, and that meaningful work and successful companies are built by Linchpins willing to take ownership and do the emotional labour.
The inspiration for the name came from the book Linchpin by Seth Godin, the first book Lulu read when transitioning from corporate to entrepreneurship. It was a transformational moment that shifted her mindset and deeply resonated with her.
​
At Linchpin, the mission is to support and build more Linchpins. Through CEO coaching, hands-on operational support, and investing in great companies, Linchpin helps build the systems and teams that make growth repeatable, scalable, and sustainable.